Hello 2023!

Hello 2023!

We started de exhibitions season 2023 by visiting the exhibition SIRHA which was held in Lyon, which is a beautiful city known by its red roofs and stone chimneys.

Starting this year with  this reference fair has been a great opportunity to visit exhibitors known since ever, meet new ones, discover what are the latest developments  in the market and assess its situation. Despite the snowy weather we were willing to take part of this event, which is an outstanding trade fair for the French and European market and an indicator of the beginning of the post-pandemic period. To sum up, we definitely come back to normal with new challenges, goals and projects. Come on!!!


Last February, our most international commercial agent, Enrico Verbano, visited the SAUDI HORECA exhibition held from 7 to 9 February in Jeddah, which is the historical entrance door to this large country.

This is the biggest  hotel & food equipment exhibition and a great event in the Persian Gulf, Arabia and Middle. – East area.

It is undoubtedly  an excellent meeting point  between the European production and the increasing demand of this market, which day after day looks at Europe without forgetting its essence and special features. We have taken advantage of this fair to establish new  commercial “partners” and show the latest products to this growing market. The reception was excellent and the satisfaction was the highest. So, we can reaffirm our competitiveness in this reference sector

Curiosity: Jeddah is a thousand-year-old city which means “grandmother” in Arabic. It is said that Eve of the Bible is buried here.


Another destination abroad has been the visit at the EURO SHOP exhibition that has just been held in Düsseldorf from 26/02 to 2/03.  The international retail fair per excellence!

It is meeting point for B2B and new markets and the most important retail international fair in the world with the largest range of products and services and the highest level of innovation and quality. It is a future-oriented and dynamic trade fair , just like industry. EURO SHOP exhibits all its offer in 8 dimensions by showing the trends and relevant areas for the future. It is considered the largest retail trade show in the world due to its high concentration of professionals and managers, as well as a nerve point for discussing and exchanging opinions and experiences about the trading area.

Visiting this exhibition has allowed us to refine new strategies and see the result of our products offered to the final customer. An outstanding meeting point to improve and innovate our range of product and services.

It is undoubtedly the event with WOW effect!

Note: Where can you eat a good German ham hock in Düsseldorf? We recommend you the restaurant Vossen (Helmholtzstr, 34)  that offers typical, delicious  German food  and tasteful craft beer Schöfferhofer


Finally, last week we visited HIP 2023, the HORECA professional Expo, which was held in Madrid from 6 to 8 March.

It is an outstanding event for the HORECA sector with sessions, learnings and networking. A great edition that could not be missed to be aware of the innovation  and trends of the whole sector.

Remark: We recommend you going to café Gijón, which is one of the most traditional literary cafes in Madrid,



We continue with the exhibitions attended during the last months around the American continent:

FISPAL FOOD SERVICE & FISPAL SORBETES form the largest meeting point for the food service sector in Latin America.

More than 52,000 professionals attended this event  from 27th to 30th June. They also connect on the digital platform throughout the year to learn about trends and solutions in equipment, accessories, utensils, furniture and decoration, professional hygiene and cleaning, food and beverage, commercial automation, packaging and much more for their establishments.

CAFF was present at the exhibition thanks to the collaboration of SMART KITCHEN (distributor of CAFF products).

It was certainly an excellent opportunity for CAFF and for Brazilian customers to confirm once again CAFF’s contribution and commitment to Brazil.

“These partnerships are needed now, more than ever” said Enrico Verbano, CAFF’s commercial agent, who represents CAFF among the Brazilian customers.

A special thanks not only to CAFF’s customers, but also to the many interested attendees, who came to the stand to meet us!


Attending FIPAN 2023, Feira Internacional de Panificaçao, in Sao Paulo from 25th to 28th July: an important event for the bakery, confectionery and food service sector, which is in constant change and rapid transformation with the advance of technology.




KAIMAN DOORS, official distributor of CAFF, exhibited at stand nr. 2315 at the AHR Mexico Exhibition from the 19th to the 21st September at the Citi Banamex centre in Mexico CDMX.  2023  is the 25th anniversary of the exhibition!





Collaboration with the company CENFRICO at the Expo Alimentaria Fair in Peru from 27th to 29th September.

Peru is the 5th best country to invest in South America. Expo Alimentaria is one of the most important food and beverage exhibitions in Latin America, being an outstanding meeting point for professionals in the national and international HORECA sector.


We end 2023 exhibiting from 13 to 17 October at:

HOST MILANO FAIR, through the group participation of AFEHC.

This is a biennial hospitality exhibition, of European and international reference, with the participation of important exhibitors and leading companies.

Sustainable innovation in all its facets is once again the focus of attention at this event, which is the most important fair in Italy for professionals in the hotel, restaurant and catering industry and retail sectors.

We consider that it is an unmissable event that we have been attending as exhibitors for years with great interest and value proposition. See you in 2025!


2023 has been a year full of FAIRS !